- Section 1: Welcome!
- Section 2: Starting Out
Where Do Clients Come From?
- Section 3: On the Job
Always Use a Contract
Developing Your Contract
Make Them Love You
- Section 4: When the Work is Done
Using Social Media to Maintain Your Network
- Section 5: Brand Yourself
Define Your Value
Set Yourself Apart from the Others
Prove That You're Trustworthy
- Section 6: The Money Stuff
Keeping Your Business and Personal Finances Separate
The Big Picture and Financial Pros
- Section 7: Course Wrap-Up
A Brief Review
- Section 8: Resources
Online Resources Mentioned In Lectures and Supplemental Ones
How to Become a Successful Freelancer
Freelancers and independent workers are driving the new economy. Whether you're in a career like photography, where working for your self is the industry standard, you've been laid off from a staff job and need to go out on your own until you land a new position, or you're ready to be your own boss, there are a few fundamentals that you need to know in order to be successful. This course will give you an introduction to what it takes to apply your entrepreneurial spirit and build or strengthen your career as a freelancer, so you have a foundation for exploring further on your own. It's not an in-depth study, but rather an intro to some key topics for getting up and running as an independent worker, or becoming a more successful one.
Who should take this course
- Career changers who want to know if freelancing is an option for them.
- Workers currently employed who are considering going out on their own.
- Current freelancers and temps who want to improve their marketability.
- Students researching career options and subjects to choose as their majors.
- Educators looking for resources on working independently.
- Over 14 lectures and 51 mins of content!
- Learn how to interact with clients to build and maintain a solid reputation as a dependable freelancer.
- See how you can build and leverage your network to get new clients and maintain relationships with existing ones.
- Get strategies for building your personal brand as an independent worker.
- Explore suggestions for managing and maintaining your finances.
- Get an overview of what it takes to be your own boss, so you can explore desired topics further.
- Get resources and tips for creating a written contract.
About Joseph Caserto, Design Professional :: Educator :: Consultant
I’m Joseph Caserto, a design professional, educator, and consultant. I have nearly 20 years of experience, as a publication art director and designer, and worked on the staffs of several national magazines before starting my own business. Since then, I’ve worked with many publications, including BusinessWeek, Marie Claire, PC, TV Guide, and Vibe. My most recent projects include helping to produce several issues of the iPad edition of Fortune, and consulting on the launch of Parents for iOS (Apple iPad) and Android (Samsung Galaxy).
I’m also an Adjunct Assistant Professor of Digital Communications and Media at New York University, in the Design Digital Arts and Film Department of the School of Continuing and Professional Studies, and am a former Adjunct Lecturer at the City College of New York, in the Art Department’s Electronic Design and Multimedia Program. I have several online tutorials published, including Common Type Mistakes… & How to Avoid Them, Color Basics for Print Designers, and 10 InDesign Favorites, and have been a guest critic and speaker at Cooper Union, and SUNY Fredonia.
I’ve consulted with clients including FP Design, The Archdiocese of New York, and The Uniformed Firefighters Association of Greater New York, to help them learn and maximize the potential of their software, and to explore graphic design principals.
I earned a BFA, with Honors, in Communications Design, from Pratt Institute, where I completed one of the first classes that explored graphic design produced with a Macintosh. I’m a member of AIGA, Freelancers Union, where I was elected to the board in June 2011, The Graphic Artists Guild, and The Society of Publication Designers. A lifetime resident of New York State, I’ve lived in Brooklyn since the late 1980s.